In the fast-paced world of business, where opportunities abound and competition is fierce, crafting a winning strategy can feel like solving a complex puzzle. A.G. Lafley, former CEO of Procter & Gamble, and Roger L. Martin, a celebrated strategy expert, simplify this challenge in their groundbreaking book, Playing to Win. They offer a refreshing perspective: strategy is not about doing everything; it's about making tough, deliberate choices.